About us

Roadcraft Safety Products Ltd is a family-run business headed by Warren Holbrook, Managing Director and eldest son of founder Bob Holbrook. Warren previously worked in contracting before joining the family business. Customers appreciate Warren’s commercial experience, which is invaluable when it comes to advising on the practicalities of product use as well as advising on the other aspects of road stud installation such as tools, equipment and protective clothing.

Our 13 strong team is built on over 30 year’s industry experience and together have worked hard to establish a leading position in the supply and development of road stud technology. Roadcraft are long standing members of REMA (the Reflective Equipment Manufacturers Association). REMA is the coordinated voice for companies involved in the ever-changing traffic safety industry. The Association has regular and ongoing contact with government (DfT and HA), standards organisations (BSI and CEN), enforcers (Police) and users (Highways Authorities and Public Utilities) Roadcraft also sit on the REMA sub-committee for Road Markers and Markings.

We had a long standing relationship with Fleming & Co. (Machinery) Ltd. Strachan Hill (Managing Director since 1987) and Bob Holbrook whilst at Stimsonite Europa Ltd were business associates for many years prior to Roadcraft’s inception. The trading relationship between Roadcraft and Flemings was mutually beneficial for both companies over the years in supplying road marking products. In June 2018 Strachan Hill decided it was time to retire and Roadcraft acquired Flemings’ road stud assets.

Our team are passionate about the product range; customer-focused and work hard to give our customers and contractors the very best service, choice and value.

Our 12 year association with 3M Traffic Safety Systems has made our combined 301/290 roadstud housing/reflector the product of choice for the industry.

Since inventing reflective materials over 60 years ago 3M has been the worldwide leader in developing products, systems and services for the transportation, safety and traffic management markets. Roadstuds are an important aspect of the 3M business and they are proud of the association they have with Roadcraft.

Road Studs at Night

301 Roadstud

301 Roadstud on M74

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