Privacy Policy

Welcome to the website, the jointly owned/managed website of Roadcraft Safety Products Limited and Fleming & Co. (Machinery) Limited. We ask that you read this Privacy Policy (“the Policy”) carefully, as it contains important information about how we will use and protect your personal data.

For the purposes of the General Data Protection Regulations (“GDPR”) and the Data Protection Act (as amended from time to time) (“DPA”), Roadcraft Safety Products Limited and Fleming & Co. (Machinery) Limited (“we”, “our” or “us”) are the data controllers, being the organisations which determines how your personal data is used and for what purposes. We are committed to ensuring that your privacy is protected as a user of our web site. Please be assured that any data you give will only be used in accordance with this Policy and that we will comply with the GDPR and DPA in handling your data.

We may change this Policy from time to time without notice to you. You should check this page from time to time to ensure that you are happy with any changes that we make. This Policy is effective from 18 May 2018.

What we collect

If you chose to complete a Contact Us form we will collect the following information:

• your name and company name
• your contact telephone number and email address
• the product line you are interested in from the dropdown box selection
• all details added to the More Information text box
(together the “Contact” data)

As you interact with our website, we may automatically collect: internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website (“Technical” data) about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.


Type of Data

Lawful basis for processing

To respond to your queries on the website, via email or telephone

(a) Contact

Performance of a contract with you

To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy

(a) Contact

(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how users use our products/services)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

(a) Contact
(b) Technical

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

(a) Contact
(b) Technical

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

(a) Technical


Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and recommendations to you about goods or services that may be of interest to you

(a) Contact

Necessary for our legitimate interests (to develop our products/services and grow our business)


A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We may monitor your use of this website through the use of cookies or similar tracking devices by monitoring how frequently you visit our website, the pages you view, traffic data, location data and your IP address. We use the following cookies on our website;




More Information

Google Analytics


Used to distinguish users

Expiration time 2 years

Google Analytics


Used to throttle request rate

Expiration time 10 minutes

Wordpress Cookie


Used for convenience of visitors and contributors to the blog – so that the website remembers visitors and visitors won’t need to re-type all their authentication information once they have logged in.


Personal data used for marketing purposes

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We will get your express opt-in consent before we (1) contact you with marketing materials; or (2) share your personal data with any company outside the our group of companies for marketing purposes.

Controlling your personal data

You may choose to restrict the collection or use of your personal data in the following ways:

• if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at or clicking the unsubscribe link which is in the footer of any marketing information we send to you.

Sharing your personal data

We will not sell or give your personal data to third parties unless we have your permission.

We may share your personal data with:

• business partners, suppliers and sub-contractors for the purpose of any contract we enter into with you;
• law enforcement agencies in connection with any investigation to help prevent unlawful activity; and/or
• analytics and search engine providers that assist us in the improvement and optimisation of our website.

We may disclose personal data to third parties:

• in the event that we sell or buy any business or assets, in which case, we may disclose your personal data to the prospective seller or buyer of such business assets;
• if our business or substantially all of its assets are acquired by a third party, in which case, personal data held by our business about you will be one of the transferred assets; or
• if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or in order to enforce or apply our terms and conditions of website use and other agreements.


Keeping your personal data secure is of paramount importance to us. We will use technical and organisational measures to safeguard your personal data against loss, destruction or damage. All supplied sensitive data is transmitted via Secure Socket Layer (SSL) technology only to accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.

While we take such steps, please remember that the transmission of personal data via the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data that is transferred from you or to you via the internet.

Submitting someone else’s personal data through our website

We understand that there may be circumstances in which you need to provide us with the personal data of a person other than you. By doing so, you confirm that the other person has consented to you acting for them and to the processing of their personal data, and that you have informed them of our identity and the content of our terms and conditions of website use and this Policy, including the purposes for which their personal data will be processed by us. You also confirm that the other person has explicitly consented to our use and processing of their personal data (including sensitive personal data, where necessary).

Our terms and conditions of website use and this Policy will apply to any such third party personal data in the same manner that they apply to your own personal data.

Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We will not hold your personal data for more than a year after you make contact with us via the website unless we are required to under law.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Personal data being used outwith the European Economic Area (“EEA”)

We do not transfer your personal data outside the European Economic Area (EEA).

Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These rights include, the right to:

• request access to your personal data.
• request correction of your personal data.
• request erasure of your personal data.
• object to processing of your personal data.
• request restriction of processing your personal data.
• request transfer of your personal data.
• right to withdraw consent.

For more information on your rights please visit the Information Commissioner Officer’s website (

If you wish to exercise any of the rights set out above, please contact the us by email to or by phone on 0141 881 8155 (The North, Scotland & Ireland), 01934 825 850 (The South, Midlands & Wales).

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

No Fee Usually Required 

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What We May Need From You

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time Limit to Respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Policy. You should exercise caution and look at the privacy policy applicable to the website in question.

Contact Us

We welcome your feedback and questions. If you wish to contact us please e-mail or you can write to either or both of us;

Roadcraft Safety Products Ltd.
Unit 1
Knightcott Industrial Estate
Weston Supermare
BS29 6JN
United Kingdom

Fleming & Company
60 Woodhead Road
South Nitshill
G53 7NX
United Kingdom

Copyright © 2016 Roadcraft Safety Products Ltd